We unlock customer growth with retention marketing for ecommerce brands.

We specialize in done-for-you email, SMS & direct mail to increase average order value, lifetime value & customer loyalty.

Dedicated, ROI-focused Team

Expert Graphic Design & Copywriting

Klaviyo Elite Partner (6+ years)

Mineral is a Master Elite Klaviyo partner.
Email that looks as good as it performs.
4 reasons to trust in your email investment.

42x

Email marketing generates an average ROI of $42 for every $1 spent, making it one of the most effective marketing channels.
(DMA, 2023)

+75%

Klaviyo customers see an average increase in revenue per email of 75%.
(Klaviyo, 2023)

4x

Automated welcome emails can generate 4x the open rates and 5x the click-through rates compared to generic emails.
(Klaviyo, 2023)

+15%

Abandoned cart emails can recover up to 15% of lost revenue.
(Klaviyo, 2023)
Services

Supercharging email strategy since 2014.

Whether you’re looking to overhaul your email program or simply want to maximize the results of your efforts to date, Mineral.io can lead every step of the way.

Email Marketing Strategy

An under-the-hood look at your current system and goals with a focus on process, metrics, and a sound strategy for better decision making.

Lifecycle Automations

Send the right communication to the right people at the right time with highly personalized and segmented automations. Done-for-you service delivers all the email flows you need to increase your revenue by 10-25%.

Custom Creative

Our in-house team executes all your creative needs to be professional and on point. On-brand copy and customized template designs that are built for conversion.

Campaign Management

Expertly planned and implemented regular campaigns that work hard to deliver maximum revenue.

Analytics & Reporting

Detailed monthly reports offering insights into campaign performance, audience engagement, and actionable recommendations for improvement.

List Growth & Segmentation

Deploy the best possible segmentation strategy for your business to maximize campaign performance.

ESP Vender Management

We handle all aspects of Email Service Provider (ESP) management, ensuring efficient and effective utilization of the chosen platform.

Deliverability Health

Ensure your sender reputation remains in good standing with routinely conducted list hygiene and deliverability checks.
Our Clients
Bestop AutomotiveInternet BrandsDude Perfect LogoBluebird Botanicals Logo

“We highly recommend Mineral to any eCommerce business looking to take their marketing efforts to the next level.”

Jessie Headshot
Jessie
Director of eCommerce - Bestop

“We love Mineral and you’ve got a great team."

Scott's Headshot
Scottie
VP, Digital & eCommerce - L'anza

“Their dedicated team provided invaluable insights and strategies that significantly boosted our customer engagement and revenue. With their guidance, we've seen remarkable growth and success in our email campaigns.”

Tyler's Headshot
Tyler
Internet Brands

"Very happy with this entire engagement thus far!"

Chase's Headshot
Chase
Director of E-Commerce, Dude Perfect

"Communication is timely, cordial, and effective. The team has always been accommodating and responsive to any necessary updates to our Marketing Calendar, and provides all the necessary support needed with strategy recommendations, new ideas to try, integrating with other channels, etc."

Haydon's Headshot
Haydon
Director of Marketing, BluebirdBotanicals.com
Projects

Looks great, converts well.

We've helped over 50 clients maximize revenue with retention programs to capitalize on purchase intent.

Email Creative
Case Study

Bellocq Tea

Bellocq Tea has entrusted Mineral.io for over three years to enhance its customer base and reduce churn. As a premium brand with high visual standards, it was crucial that our email designs met Bellocq’s aesthetic expectations. Through our Full-Service Management program, we developed over 11 tailored flows and complementary campaigns, with email initiatives now contributing to over 45% of Bellocq Tea's total revenue.

2-3x
Campaigns per week
45%
Klaviyo-attributed revenue
Case Study

L'anza

Mineral.io enhanced L’anza's email marketing by using a zero-party data quiz to understand customers' hair care needs. Integrated with Klaviyo, the quiz provided personalized results and captured valuable data like hair color, hair type, and beauty goals. This approach led to detailed customer preference information and allowed us to tailor campaigns and automated messages. The result? By segmenting users based on their quiz responses, we boosted email revenue by 3.5% while garnering tens of thousands of new email subscribers.

+3.5%
Additional Klaviyo-attributed revenue from zero-party data
10,000+
Email sign-ups from the hair care quiz alone
Case Study

Dude Perfect

By redesigning email flows and implementing targeted pop-ups, we increased engagement, strengthened audience connection and within 9 months, our efforts led to email revenue comprising 32% of total online revenue. And – by focusing on upsells and bundles, the Mineral team was able to drive a 24% year-over-year increase in Average Order Value without excessive discounting.

+24%
Increase in Average Order Value (AOV) year-over-year
+52%
Increase in Klaviyo-attributed revenue year-over-year
Case Study

Baja Designs

Baja Designs, aiming to boost its direct-to-consumer channel, partnered with Mineral.io in 2023 for a comprehensive email marketing strategy on Klaviyo. By May 2024, store revenue increased by 52% year over year, and email revenue surged by 53% year over year. Email marketing now contributes to 29% of overall revenue, establishing itself as a vital revenue stream for Baja Designs.

29%
Overall revenue generated through email marketing
53%
YoY increase in email revenue in May 2024
Our Tech Partners
Meet The Team

The faces behind your brand's success.

We are a small team of expert marketers, designers, copywriters and veteran e-commerce merchants with a combined 20 years experience in the industry.

Our multidisciplinary, results-driven approach goes beyond what in-house teams are capable of, utilizing a unique blend of strategy, testing, deployment, and creativity to help direct to consumer brands scale their email marketing engagements and revenue.

Matt
Managing Director
Manuela
Operations
Vladimir
Strategy
Nina
Creative
Krista
Senior Account Manager
Marko
Account Manager
Sara
Account Manager
Erik
Account Manager
Nicolas
Account Manager
Marianna
QA Specialist
Milosh
Senior Technical Expert
Bruno
Graphic Designer
Rod
Graphic Designer
Agustina
Graphic Designer
David
Graphic Designer
Cristina
Graphic Designer
Marija
ClickUp Champ
Dawn
Copywriter
Chris
Developer
Simona
Copywriter

Ready to work with us?
Book a free consultation.