Answering these questions takes time — time you don’t have as a small team. Moreover, paid ads are a moving target: in the last year alone, Google rolled out over one thousand changes (!!!) to Adwords.
In essence, you could learn all there is to know today, and tomorrow you’d have to hit the books again! Better put some coffee on!
Outsourcing PPC management seems like a good idea, but it’s often not all it’s cracked up to be. To most larger agencies you become a number, a mere cog entered into their automated bidding algorithm. And even the smaller agencies often don’t understand retail – the fact that you might drop-ship, that you might want to build a remarketing pool for the holiday season, that certain tactics do amazingly well for e-commerce retailers on Facebook while other ones fall flat consistently.
Let’s hit the pause button for a second — what if you could have everything?
How easy would your life be if you could just trust that your paid programs were dialed in with no work on your part?