How do you do?
We are the infamous brothers Sanocki — Drew and Matt — and we are online retail veterans. We bootstrapped our own drop-ship retailer — DesignPublic.com — way back in the stone age (2003); by 2012 we sold it to a small private equity team. From 2003 through 2012 Design Public was a leader in the modern design retail space: we had millions in revenue, ranked #1 or #2 for every brand and product we carried, and always netted a positive return on all marketing campaigns.
But in the early days, times were tough. One of our biggest challenges was finding amazing talent to get things done: catalog importing, SEO, content development, paid advertising management — you name it. We were literally on job boards daily looking for contractors to help run our business.
By the time we sold, we had a crack team that could do everything we needed . . . but it had taken us years to find and assemble that team. So the first thing we did after we sold our company was start an agency to handle this headache: Mineral.io. Here we have brought together the best online retail specialists we know to create an agency that is 100% focused on delivering services to online retailers.
Currently we work with some amazing ecommerce clients, from Whipping Post to Heartwork to Exo. If you need any help, shoot us an email or stop by our NYC office to have a coffee. We look forward to swapping war stories with you!